This Koshima Insights report explores how generative AI is reshaping business operations across the print industry.
Drawing from research with print companies in the UAE and UK, it reveals where adoption is accelerating, where it’s stalling and why measurable outcomes remain elusive. The analysis is grounded in the Koshima TIME Framework, focusing on workflows in finance, sales, design, marketing, management, and online platforms.
The report provides executives with a practical lens: which workflows to target, how to upskill teams, and what governance models unlock safe, scalable adoption. It balances data with real case examples, showing how AI can cut proposal turnaround times, reduce design revision cycles, and free capacity for higher-value work.
Five Stats From the Findings
- 90% of design teams experiment with AI, but only 28% use outputs in client work
- 85% of sales teams have trialed AI, yet only 45% continue using it
- 90% of marketing teams use ChatGPT or Gemini, but 85% report heavy rework
- Just 5% of finance departments apply AI in workflows
- 60% of managers don’t understand generative AI, only 15% use it daily