This Koshima Insights report explores how generative AI is reshaping business operations across the print industry. Drawing from engagements with print companies in the UAE and UK, it reveals where adoption is accelerating, where it’s stalling, and why measurable outcomes remain elusive. The analysis is grounded in the Koshima TIME Framework, focusing on workflows in finance, sales, design, marketing, management and online platforms.

The report provides executives with a practical lens: which workflows to target, how to upskill teams, and what governance models unlock safe, scalable adoption. It balances data with real case examples, showing how AI can cut proposal turnaround times, reduce design revision cycles, and free capacity for higher-value work.

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