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Design Thinking for Marketing with AI

Live 4 Week Upskilling Cohort


Small group. Real tasks. Practical AI that strengthens creative thinking and marketing clarity.

This cohort is for marketing professionals who want to use AI to think better, ideate faster and structure marketing work with more confidence. Over four weeks you will learn how to apply design thinking to marketing challenges using ChatGPT and NotebookLM.

We keep it simple. Real briefs. Real examples. Exercises built around the work marketers actually do.


This cohort is a good fit if you:

  •  Work in marketing and want to improve your creative and strategic thinking
  • Want to use AI for ideation, campaign building and message development
  • Prefer using real briefs instead of random examples
  • Are ready to do light homework using your own marketing tasks

No technical background needed.

Before The Cohort Starts

  • Complete a questionnaire about your role & tasks 
  • We review & use your answers to shape exercises

During the cohort

  • Four live 2 hour sessions
  • Maximum twelve participants
  • Hands-on ideation, guided demos & exercises
  • Weekly actions that fit into your marketing work

After the cohort

  • Leave with frameworks, prompts & templates
  • You can apply design thinking to future work
  • Option to join advanced or tool-specific cohorts


What You Will Learn and Do

Across four weeks you will learn how to:

  • Use Design Thinking to empathise, define & ideate with clarity
  • Turn customer insights into problem statements
  • Generate creative concepts using AI tools
  • Structure campaign ideas and narratives with more confidence


You will actually do things like:

  • Apply AI to real marketing briefs
  • Build repeatable ideation workflows
  • Create a clarification for a customer-ready brief
  • Use NotebookLM for structured creative thinking


AED 1,390 / GBP 290 per participant

This includes:

  • Four live two hour cohort sessions
  • Pre-cohort task review
  • Cohort resources and prompt frameworks
  • Post-cohort reference material

How registration works

  1. Complete the short registration form on this page
  2. We confirm your seat by email & share payment options
  3. After payment we send your pre-cohort questionnaire
  4. Five days before the first session you receive the joining link & guidance

Tools and Requirements

  • Active ChatGPT account (Plus, Teams or Pro)
  • Google NotebookLM access (free or workspace account)
  • Laptop with stable internet

Registration

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